LEFTSiiDE as a brand, ironically derives from the right side of the brain commonly known as the creative side of our being.
LEFTSiiDE is loosely based on left-handed individuals and the myth that they can harness a creative ability that is more elevated than their opposite counterparts. Although a myth, most left-handed individuals have to task themselves with the ability to use right-handed tools in creative ways to help us adjust to everything feeling backwards, therefore operating from a more creative right-mind perspective.
"LEFTSiiDE IS ALWAYS IN THEIR RIGHT MIND"
Our brand emphasizes the theory and harmony of colors, originality, and creativity. By using basic shapes in our designs we are creating a nostalgic feel and a universal language that can be understood and appreciated by people all over the world. We use our experiences, travels, and vision to create colors and patterns that resemble scenery. No mountain, no canyon, no human, nor ocean or culture is identical to the other and thats why no two pieces we ever create will be identical to the last. 
LEFTSiiDE Kicks is a new branch of LEFTSiiDE and by no means is this something new for us as a collective. We were always passionate about apparel and shoes are no different. We are taking our mindset to the shoe industry to further showcase our creativity with color combinations. There is nothing like creating a shoe with color, details, and styles that doesn't exist in the world today and reciprocating that feeling to our consumers.
"We dont strive to create the wheel, we strive to reinvent it."